Attracting tourists from Columbia

The global tourism landscape has indeed undergone substantial transformations in recent years. Despite challenges, the recovery of global outbound tourism is proving robust, with Colombian markets exhibiting notable demand for outbound travel.

Columbians show a strong inclination towards exploring Africa and Asia, which stand as the most frequented regions. Their travel interests span a diverse spectrum of experiences, ranging from cultural immersions and wellness retreats to culinary adventures , nature excursions, ecotourism, hiking expeditions, and community-based tourism initiatives.

Analyzing market trends helps us understand what Columbians tourists seek. By focusing on cultural immersion, wellness, food, nature, and community-based experiences, and leveraging digital platforms, we can attract them effectively..

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Overview of value chain analyses for the development of business cases

Africa Travel Week (AFW) (link is external)
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Blog: Green Heart Tourism (link is external)
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European Travel Agents and Tour operators Association (ECTAA) (link is external)
A list of European tourism trade associations for travel agents and tour operators

Tourism Tiger (link is external)
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UNWTO Tourism Factbook (link is external)
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WEF Travel & Tourism Competitiveness Index (TTCI) (link is external)
An overview of the competitive landscape in the worldwide tourism industry

World Travel Market (WTM) (link is external)
News, information about trends, events etc. for the Europen tourism market