Attracting tourists from Columbia

The global tourism landscape has indeed undergone substantial transformations in recent years. Despite challenges, the recovery of global outbound tourism is proving robust, with Colombian markets exhibiting notable demand for outbound travel.

Columbians show a strong inclination towards exploring Africa and Asia, which stand as the most frequented regions. Their travel interests span a diverse spectrum of experiences, ranging from cultural immersions and wellness retreats to culinary adventures , nature excursions, ecotourism, hiking expeditions, and community-based tourism initiatives.

Analyzing market trends helps us understand what Columbians tourists seek. By focusing on cultural immersion, wellness, food, nature, and community-based experiences, and leveraging digital platforms, we can attract them effectively..

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Export Value Chain Analysis
Overview of value chain analyses for the development of business cases

Africa Travel Week (AFW) (link is external)
Webinars and masterclasses for inbound & outbound markets in many niches

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European Travel Agents and Tour operators Association (ECTAA) (link is external)
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Tourism Tiger (link is external)
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UNWTO Tourism Factbook (link is external)
Latest statistics on inbound and outbound tourism for all countries around the world

WEF Travel & Tourism Competitiveness Index (TTCI) (link is external)
An overview of the competitive landscape in the worldwide tourism industry

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News, information about trends, events etc. for the Europen tourism market